The Bunny Spa - London Covent Garden - March 2016
Montagne Jeunesse celebrated it's 30th Birthday with a series of fun, experiential events across London! The events needed to reflect the fun, ethical skin scare that Montagne Jeunesse is famous for. The Bunny Spa was the kick off and it was all about the animal welfare Montagne Jeunesse is know for.
Our furry little bunny friends are still the most tested on animal in the cosmetics and skin care industry. A despicable and unnecessary act that needs to stop. So to raise awareness in a light hearted and interactive way, the bunny spa was born. Flipping the script by "testing" our skin care products on humans while a group of bunnies could run around in their incredible hutch.
In the weeks leading up to the event, our story went global! Articles about our spa started appearing on Cosmopolitan, Vogue, Huffington Post and CNN! The phones in our office rang non-stop with interview requests!
With the support of the RWAF and RSPCA and a vet on site, we made sure the bunnies were safe at all times. People loved it, with our loyal fans waiting outside for over 4 hours to get in. Over the course of 4 days we had over 2500 visitors and our hashtag #BunnySpa was trending on Twitter and Instagram!